Design analysis of the hottest glass bottle

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Glass bottle design analysis

of course, if the enterprise has applied the container produced by carving process, then the enterprise must hope that the product label will not cover the carving effect. Charlotte Taylor, marketing manager of Beatson Clark, said: if the enterprise chooses a square container and chooses a lower speed for the experiment on a hard material, the side of the container is carved, and the front and rear surfaces need to be labeled. Then, the enterprise needs a labeling device that can recognize the engraved surface. Otherwise, the enterprise needs to manually turn the container to the correct labeling position

generally, there are two mechanical ways to ensure that the packaging bottle or container can face the correct labeling direction: one is the identification strip. First of all, enterprises use identification strips at the bottom of containers, including all kinds of infusion tubes, infusion tube leaks, implants and other short-term use nicks. Then, a metal strip goes deep into the notch and turns the bottle body mechanically to the correct labeling position; Another way is to carve points. First, the enterprise carved a row of lattice near the base of the bottle, and then an optical recognition device recognized the bottle, and the label was placed in the correct position of the lattice. The selection of specific methods is determined by the specific equipment that the enterprise completes the filling and labeling. Charlotte Taylor added: some brand enterprises can also choose various methods to complete the carving, so as to avoid that the label and the carving pattern are not in a straight line

when bottles are transported on the filling line, the speed is very fast, and bottles are also one after another. Gillian Walters, sales manager of Quinn Glass, said that most containers have two contact points in their design, one above the bottle and the other below the bottle. In the production process, the left and right sides of the bottle body will be in contact with the contact point of another bottle, so the hardness of the contact point must be better. On recycled glass bottles (such as Coca Cola Bottles in some countries), the effect of glass galling can even be clearly seen in the circle where the contact point of the bottle body is located

Gillian Walters continued to explain that the two contact points of the glass bottle used for Carlsberg beer are located at the shoulder and the bottom of the bottle respectively. The middle part of the bottle is designed to close the waist, so it will not contact with other glass bottles. Therefore, Carlsberg's decision to carve in the middle of the bottle is a safe and reliable decision. If engraving is carried out at a circle of the contact point of the bottle body, the engraving effect may appear broken or chipped in the process of collision between the bottle body and adjacent containers. At the same time, the width of the two contact points on the bottle body should be consistent as far as possible, otherwise the glass bottle is likely to overturn from the conveyor belt in the process of container collision

added value

the production of customized molds seems to be expensive, so many manufacturers pay attention to other options. Tim Croxson, the operation manager of Croxsons, a glass packaging supplier, said: small batch customized production, such as 40000 glass bottles at one time, is completely feasible. Compared with producing a 100% customized mold, if you use an empty mold made by the existing design

tim Croxson added that the carving process is not limited to glass materials, but also the bottle cap of the container can adopt the carving process. Other process technologies, such as digital printing technology that can achieve photo quality, can also be applied to container caps. Many enterprises have achieved different value-added ways by using container caps, which has also improved the shelf display effect of products

in order to ensure that enterprises are satisfied with the final effect after investing in customized molds, Ardagh glass has invested in a new technology to provide customers with the solid model of the final product. Sharon Crayton, marketing manager of Ardagh glass, said unlike wood and treated wood: we chose plexiglass and carved the prototype of the final product on the lathe, and then we made the final mold. In this way, when the customer gets the product mold, he can also get a model that reflects the carving effect of the bottle body. The plexiglass model can help customers get a better intuitive experience of the carving effect. Sometimes, the design of carving is too complicated to be carved clearly, and consumers may be dissatisfied with the clarity of carving. Sharon Crayton said: by cooperating with customers in carving design and making model samples at the same time, we can ensure the perfect effect of the final product and meet the needs of enterprises

once upon a time, relief technology and carving technology were the exclusive means for high-end wine and high-end perfume to shape the brand image. At present, more and more beer and beverage manufacturers and fast-moving consumer goods manufacturers have applied relief and carving technology to enhance the brand image of their products. As one of the packaging materials, the flexibility of glass to create unique shapes and the freedom of relief and carving design have become a powerful selling point of this material. However, with more and more common applications, will relief technology and carving technology lose their influence? To solve this problem, Nick verebelyi, manager of design bridge company and expert of 3D structure brand and packaging design, gave a negative answer: the expressiveness of relief and carving process is different on each product. For example, everyone has to wear clothes and hats every day, but the market will still pay attention to fashion

the inspiration of sauce

the packaging containers of tomato spaghetti sauce are roughly the same, but Unilever stands out from it. In the European market, Unilever chose eggshell shaped packaging for many of its condiments. These packages are cost-effective and can be clearly distinguished from products that lack brand characteristics. In particular, Unilever hopes to take advantage of the eggshell shaped packaging to enhance its brand image and quality concept for Knorr Ragu sauce

design bridge decided to take tomatoes as the main body to realize the structural design of Unilever Knorr Ragu sauce packaging. Design bridge, a design consulting company based in London, UK, designed a patented eggshell descriptor to help Knorr Ragu sauce improve shelf performance and convey to consumers the concept that Knorr Ragu sauce is packaged with tomatoes. Nick verebelyi, an expert in 3D structure brand and packaging design, said that design bridge once considered selecting plastic or glass materials that are easy to operate for the packaging of Knorr Ragu sauce. Due to the outstanding plasticity of glass materials to create unique packaging shape and quality characteristics, design bridge finally chose glass for Knorr Ragu sauce

Nick verebelyi said that for high-volume FMCG, the price of the product is a key factor. Knorr Ragu seasoning sauce has special shape, uses more packaging materials, and the packaging price is also more expensive

nick verebelyi believes that there are other constraints to achieving the unique shape of product packaging. For large capacity packaging containers, there are also some factors that may restrict the realization of unique shape of glass containers. The packaged products of Knorr Ragu sauce will eventually be labeled, and enterprises cannot label a ball like product. For this reason, the tomato section in the middle of the Knorr Ragu sauce package is not a circle in the strict sense

knorr Ragu seasoning sauce is also carved with tomato decorative shapes on the bottom of the bottle. After adopting this design, the sales performance and brand recognition of Knorr Ragu sauce immediately improved significantly

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